TY  - JOUR

T1  - How claim specificity can improve claim credibility in green advertising : measures that can boost outcomes from environmental product claims

JO  - Journal of Advertising Â鶹ÊÓƵ

UR  - https://eprints.whiterose.ac.uk/163071/

PY  - 2018/01/16

AU  - Ganz B

AU  - Grimes A

ED  - 

DO  - DOI: 10.2501/jar-2018-001

PB  - World Advertising Â鶹ÊÓƵ Center (WARC)

VL  - 58

IS  - 4

SP  - 476

EP  - 486

Y2  - 2025/04/30

ER  -