Â鶹ÊÓƵ

About our organisation

Greentechfashion is a fashiontech company that aims to deliver on-demand sustainable luxury fashion collections through the application of digital technology to conscious consumers.

It has experience in developing innovative Â鶹ÊÓƵ & Development projects and has created a luxury garment collection featuring British Luxury Heritage Fabrics with an application of immersive technology.

The company has expertise in the application of circular economy design principles in its approach to product design and manufacturing. This is implemented from the product idea and design phase, through its supply chain, the manufacturing process and finally during the sales and marketing process to reduce the carbon footprint of each product.

The challenge

We required a marketing strategy and digital marketing assets to prepare for the launch of our brand but had inadequate resources. Although, we had a vision of our strategy and were working with an external marketing agency, we needed someone in-house to liaise with the agency and also to create digital marketing assets that were required for the crowdfunding campaign.

What we did

Our amazing and proactive marketing intern mapped a marketing journey for the brand and created a marketing strategy to support our longer term marketing objectives. He used his journalistic experience and skills to create a good video for our crowdfunding campaign.

The result

We have a fit for purpose and well-crafted video ready for the launch of our crowdfunding campaign and this has sped up the marketing agency’s work for the launch of our website. We now have marketing assets for our brand launch and also marketing resources to use after the brand launches to continue to engage with our audience.

This has been a very useful programme which provided us with the marketing resources we required at the right time for the business. We had the right intern who made the process of creating our marketing assets enjoyable as he had good ideas which he was prepared to implement. Furthermore, he had a good work ethic, an ability to learn quickly to provide targeted and useful resources for our business.

Olusola McKenzie

Director, Greentechfashion